1. Setting Own Office
Advantages
Control everything without asking anyone for help.
Quick decision making to respond to any new situation.
Get as much information as you wish. (market trend, competitor etc)
Disadvantages
Currency value difference causes extremely costly operation. (find and keep an office space, human resource compensations, daily operation expenses etc.)
Difficult to find a quality person with enough business experiences, fluent English, technical background, cultural understanding, global business practices and so on at reasonable cost.
2. Utilizing Trading House
Advantages
No initial investment is required. (minimum initial cost)
Exist wide sales network to cover potential market already.
Often market presence (company name) is known.
Disadvantages
Relatively expensive overhead. (costly operation due to bigger organization)
Limited resource (specialist) to cover your products as they need to cover wide range market and products.
Information flow might be deformed. (competitors move, price level, true needs, future trend etc)
Less motivation to focus on a specific product. (depend on product condition)
Lose market control. |
|
3. OEM Arrangement
Advantages
No initial investment is required. (minimum initial cost)
No commitment is required to the market.
Free from problems, troubles, claims etc
No marketing effort is required. (Easy going)
Disadvantages
Lose market control.
No name will be established.
4. Representative
Advantages
No initial investment is required. (Minimum initial cost)
Minimum overhead and running cost.
Transparent information flow. (You could get any information you need)
Act as if the representative is your fingertip reach to the market.Full control of the market so that you can focus on CS(customer satisfaction)
Flexible to adopt to any changes and new situation.
Disadvantages
Often financially weak due to small operation.
 |
